A year ago I purchased a SimpleHuman trash can for our kitchen from our local Target store. Its a nice looking, well designed piece. A couple of weeks ago one of the kids decided to push really hard on the foot pedal while holding the lid down and managed to break the pedal. I've been dreading the trip down into the Springs (a two hour round trip) to see if Target would help me out. This afternoon I finally took the time to find the SimpleHuman web site and within 2 clicks I had a toll-free customer service number (1-888-988-8880). I called the number and within 15 seconds I was talking with a RealHuman. He walked me through figuring out which trash can model I have and took my address and email (so he could send me a tracking number). 3 minutes later the call was over and I'm getting a redesigned replacement part at no cost to me. Turns out my trash can has a 5 year warranty.
I guess I'm so accustomed to mediocre customer service that a simple interaction like this makes a significant impression. This was really easy for SimpleHuman to do and they've turned a disappointed customer into a raving fan.
