Here's the story of two very different dollars. One is a good dollar, the other is a bad dollar.
First the bad dollar. Yesterday, I visited my local Wells Fargo Bank branch, to make a deposit. While I was there I requested that they refund a $1 fee that had been charged to my account for printing a statement at an ATM (I didn't print a statement at an ATM, you see). To my surprise, the friendly clerk insisted on a 5 minute search for a brochure outlining the ATM fee schedule. I told him that I didn't doubt the existence of a $1 fee for printing out a statement, I wanted the refund because I hadn't printed out the statement. After failing to find the aforementioned brochure, he told me there was nothing he could do about it. I asked him who could help me, and he told me that the only person authorized to refund my buck was the branch manager, who just happened to be busy on the phone. I said, no problem, please have him call me and we finished my original deposit transaction. As I was walking away from the counter, the manager walked out of his office and the helpful clerk went up to him to give him my number and explained the situation. Here's what the manager said (with eyes rolling), "Give him his dollar back." I haven't checked yet, but I assume they have refunded my buck. So that's the bad dollar . . . the lesson, give your employees the power to make small decisions to keep your customers happy and don't require manager approval for $1 transactions.
That's me driving the coach as I race away to another bank.
Now for the good dollar. After my visit to the bank, I headed to the mall to drop off some clothes at the tailor. While trying to exit the mall without being tempted to make a purchase I saw an offer I couldn't refuse. 50% OFF ALL LORD OF THE RINGS MERCHANDISE. Like I said, I just couldn't refuse, so I went into SunCoast store #3062 and picked out about $30 worth of stuff for my wife (a poster, a shirt and an action figure), who is an avid LOTR's fan. When Lewis, the friendly cashier rang up my purchase it came to $15.75. Unfortunately I only had $15 in cash. Realizing this, Lewis, the friendly cashier, pulled a buck out of his pocket and said, "I'll take care of that for you." I, of course, protested and told him I'd just put something back. To which he replied, "It's no problem, I've had lunch already, I don't need this buck." I said thanks and we completed the transaction and he even gave me the 25 cents change (which I gave back to him). Here's the moral of the story . . . find people like Lewis and hire them. They will make your customers happy, and happy customers spend lots of money!!!!
Some of you may be wondering why I stay with Wells Fargo. There's only one reason, I haven't taken the time to switch yet. I've had lots of similar experiences with them. As for SunCoast, I'll go out of my way to go back, and of course will write a letter to the corporate office commending Lewis' actions.
P.S. Some of you may be wondering if I ever heard back from Sprint PCS (click here for that rantclick here for that rant), I didn't, and now I'm an AT&T customer.