Jon Dale

Ransomed Heart Launches a Podcast

I helped one of my clients, Ransomed Heart Ministries (home of Wild at Heart Author John Eldredge) launch their new podcast today.  The first episode features the first session from The Sacred Romance Audio CD's.

The easiest way to subscribe to a podcast is using ITunes.  This is a free download from Apple and will allow you to automatically download both Audio and Video Podcasts.

Visit www.ransomedheart.com/podcast for instructions on how to subscribe.

Who is your blog about?

Here's an excerpt from a great post by Seth Godin.

The mistake most blogs and books make: they are about the writer, not the reader.

Years ago, a friend (a former judge) wrote a thriller. It was based on a true story that actually happened to him. It was terrible. Why? The fact that it had actually happened was interesting to him, but the typical reader didn't care at all. That's because the typical reader didn't know him.

The things that fascinate you about your life are almost always banal to strangers. Strangers want to read about their lives, not yours. And guess what? The same thing is true about prospects and customers and just about anything you can imagine marketing.

Read the full post here.

The mistake most blogs and books make: they are about the writer, not the reader.

Years ago, a friend (a former judge) wrote a thriller. It was based on a true story that actually happened to him. It was terrible. Why? The fact that it had actually happened was interesting to him, but the typical reader didn't care at all. That's because the typical reader didn't know him.

The things that fascinate you about your life are almost always banal to strangers. Strangers want to read about their lives, not yours. And guess what? The same thing is true about prospects and customers and just about anything you can imagine marketing.

Read the full post here.

Buy One Give One Free

Seth points us to TOMS Shoes.

Their approach is brilliant for two reasons.  For each pair of these economical shoes you buy...Tom donates a pair to a child in need...no complicated formulas.  The shoes themselves become more than a fashion statement...they become a conversation piece.  Unless you wear Keens when was the last time you had a conversation about your shoes?

Watch the video here and ask yourself "How can I build giving into my business plan?"

A great tool for people on the go...and its free!

I've just started using jott.  Its a free tool that allows you to call a phone number and leave a voice message for yourself or someone else.  And here's the cool part...it transcribes it and sends it to the intended recipient as an email.  So far so good.  Even with my slight English accent I've been incredibly impressed by jott's accuracy.